Durex
Find your way
How to talk about sex? It's still a tough nut to crack. The immense challenge in this project was depicting sensitive and intimate tips on first-time sex, anal sex, and all that jazz. It was about being explicit but not inconveniently direct and using creative visual metaphors but avoiding WTF reactions. Did we make it? See for yourself.
How to Navigate First Sex
Durex illustrations
Durex illustrations
Durex illustrations
Durex illustrations
How to Have Anal Sex
How to Talk About Consent
Credits
Directed by:
BluBlu Studios
Agency:
Inside Ideas Group
Production Company:
Analog/Digital
Creative Director:
Monika Kurek
Executive Producer:
Jarek Nowak
Art Director:
Magdalena Koźlicka
