Singapore Airlines has built its status on the ethos of a “Singapore Girl”. It’s a set of noble assets, beliefs, and behaviors each SA employee and cabin crew member possesses.

The airline wanted to emphasize that message via an article created in collaboration with T Brand Studio for The New York Times.
BluBlu was responsible for creative & art direction, concepts, final design, and animation. 

The New York Times  Singapore Airlines

T Brand Studio

Production house
BluBlu Studios

Creative Director
Monika Kurek

Art Director
Jagoda Klaczynska, Mike Jaafar

Executive Producer
Jarek Nowak

Creative Direction (animation)
M. Kurek, J. Nowak, M. Kokocinski

Head of animation
Miłosz Kokociński

Animation & Illustration
Jagoda Klaczynska, Milosz Kokocinski, Grzegorz Janista, Nat Krajewska

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