Why the animation is better for your video marketing strategy?

Do you want to create a video for your company, service or product, but you are not sure which is better – live action or an animated one? As you probably already guessed, we believe that animation can give you infinite possibilities!

Have you ever wondered why people were communicating through the pictographs before they invented alphabet? Because the image is universal, it’s easily understandable, and usually, it represents the things that we know from the real world. But on the other hand illustration can mean multiple things, it can have different meanings and a few at once. You know what they say: one picture is worth a thousand words.

And through the animation, you can say whatever you want to whoever you want. It allows you to create distant worlds, new amazing creatures and make abstract thoughts come to life – only your own imagination is the limit! Moreover, using animation, you can set and strengthen your company’s visual identity by using a specific color palette and distinct elements that make your brand unique. And you want to stand out from the rest of the world, don’t you? 

With animation, it’s easier to modify different elements and scenes, change the background, the characters or even the script! This is the freedom you can’t have while making a live-action video, with all the actors, directors of photography and the rest of the personnel. Not to mention that animation is way cheaper than creating an ad with real people in front and behind the camera. Of course, working on animation is still a very complicated process but undoubtedly it gives you more freedom than a traditional video.

But there’s something that’ll definitely distinguish your video from the others. Animation is a beautiful type of art, and it remains art no matter if you’re using it for entertaining, educational or marketing purposes. Opting for the animated video you can avoid creating boring, ordinary product in favor to something much, much bigger – not only animation or explainer video but an art piece, that your clients will watch over and over again.

But you don’t have to believe in what you’ve read – check our reel! After all, the picture speaks louder than words.

If you have any questions, just give us a call or text us at This email address is being protected from spambots. You need JavaScript enabled to view it.

Jed Skrzypczyk
Creative Producer